Admissions Representative and Coordinator for Diversity, Outreach & Recruitment

Responsibilities of the Admissions Representative and Coordinator for Diversity, Outreach and Recruitment include:

• Developing and implementing recruitment strategies for underrepresented students. (40%)

  • Developing and implementing recruitment and communication strategies for underrepresented students that integrate with the overall recruitment plan for the University and guides the recruitment team to help create a brand that encourages diverse prospects to apply and removes bias. Identifying diversity, equity, and inclusion and objectives. Identifying opportunities to assess the impact of recruitment and communication strategies. 

  • Coordinating and partnering with the American Indian Resource Center staff to create, plan and implement recruitment opportunities for American Indian students. Partnerships will include both off-campus and on-campus outreach initiatives, as well as communication strategies. 

  • Partnering with the Center for Diversity, Equity and Inclusion to identify external trends, internal opportunities, and best practices to enhance opportunities to increase diversity throughout the Admissions funnel. 

• Territory Management – Recruiting and conducting outreach as the primary admissions representative within a territory. (40%)

  • Contributing to the achievement of University enrollment and recruitment goals and objectives by representing Bemidji State University at college fairs and high school/community college recruitment visits; advising prospective students and their parents regarding admission requirements, academic programs, financial aid and scholarships, residence halls, student organizations, and activities; assisting with the development of marketing materials used for admissions and recruitment; responding to written, phone, email, and in-person inquiries; meeting with visiting students and parents; making formal presentations and planning activities and events, both on and off-campus, for prospective students/families and high school counselors.

  • Developing and implementing recruitment and communication strategies designed to increase the number of students enrolling from an assigned territory, planning and implementing successful recruitment events and high school visits, analyzing the recruitment plan for the assigned territory, and exercising fiscal responsibility in using budget resources related to travel expenses.

  • Developing project timelines and utilizing customer relationship management (CRM) software to track outcomes of assigned programs of interest and events, compiling reports based on established targets for the assigned recruitment territory and key programs of interest and analyzing institutional recruitment data as well as data from testing services to target recruitment efforts for successful enrollment outcomes.

• Supporting Admissions recruitment events and coordination/partnerships with campus partners. (10%)

  • Coordinating/supporting on and off campus special events: Campus Preview Days, Academic Open House, Academic Advising and Registration, Saturday and Summer Events, tele-counseling campaigns, and other special events.  

  • Being the point of contact for the Admissions office within a variety of campus committees. Participating in regular staff meetings with the Office of Admissions. Participating in work group discussions for mapping business processes and measuring improvement. Actively developing partnerships and participating in work groups. Participating in decision making process for process improvement. Contributing to annual Admissions planning and goal setting: enrollment review/analysis, effectiveness.

  • Remaining competent and current through self-directed professional reading, developing professional contacts with colleagues, attending professional development courses and attending training and/or courses required by the Director of Admissions.

• Other duties as assigned. (10%)

Minimum Qualifications

• Master’s Degree plus one year of professional experience in a related field, OR Bachelor’s degree plus two years of professional experience in a related field, OR three years of professional experience in a related field, OR an equivalent combination of post-secondary training, education, and/or professional experience. 

• The employee must demonstrate excellent oral and written communication skills. 

• A demonstrated commitment to the principles of diversity, equity, inclusion, and anti-racism. 

• Valid driver’s license required. 

Preferred Qualification 

• Experience recruiting and supporting underrepresented populations. 

• Admissions and/or student affairs experience while pursuing a bachelor's degree or post-bachelor's degree. 

• Experience with cultivating and maintaining collaborative relationships.  

• Experience analyzing data and using results to inform/create strategy. 

Other Requirements

• All applicants must be able to lawfully accept employment in the United States at the time of an offer of employment.

• Official transcript(s) must be provided to Human Resources upon hire.

• Employment for this position is covered by the collective bargaining agreement for the Minnesota State University Associate of Administrative and Service Faculty (MSUAASF) – see agreement.

• In accordance with the Minnesota State Colleges and Universities (MinnState) Vehicle Fleet Safety Program, faculty and staff driving on college/university business, who use a rental or state vehicle, shall be required to complete a vehicle Use Agreement form and conform to MinnState’s vehicle use criteria and consent to a motor vehicle records check.

• BSU is a tobacco free workplace (see policy).

Working Conditions:

• Must have a valid driver’s license and satisfactory driving record as frequent travel is required (generally within the state of Minnesota, but some out-of-state travel is necessary).

• Occasional evening, weekend, and overnight travel will be required.

Physical Effort

• Loading and unloading recruitment materials (displays, handouts, or other related items) will require the ability to lift/carry up to 40 lbs.

Work Shift (Hours / Days of work)

Unlimited / Nonexempt / Full-Time